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How to add related posts to the bottom of Squarespace blog posts How analytics can improve the e-commerce customer experience Ready to add related products to your Squarespace website or online shop? That’s music to my ears - you can either read this blog post to see all the steps laid out or else watch the video tutorial below.Ħ Q&As about Squarespace SEO for e-commerce websites and product based businesses
#winning.īest of all, it’s super easy to set this up on your own Squarespace website and will definitely pay off. Similar products from the same category (e.g., another T-shirt, natural lotion, spreadsheet template, whatever) -Ī product from a similar collection (e.g., a T-shirt to go with the baseball hat)Īn up-sell product (these are typically products that are more profitable, more expensive or higher quality)Īt the end of the day, these related products compliment each other and are proven to boost the average order value. The related products you showcase can be different things: Not only does this improve the conversion rate of your website, it also brings in extra revenue.💰The numbers don’t lie, folks :) If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do! Improved user experience for the online shopperįacilitating up-sells or cross-sales of other (related) products There are a few reasons for this but it comes down to two main benefits: Whenever a brand or business sells products on their Squarespace website, I always recommend that they add & display related products to each product through the Commerce settings. Squarespace’s commerce platform is becoming increasingly robust and it seems like every month they are adding in additional built in features - amazing news! It used to be that certain features or display settings, such as related products, had to be set up manually or through work-arounds, but thankfully that’s no longer the case!Īdding related products is probably the the most common Squarespace commerce customizations and it’s definitely a display setting I customie most often on my clients’ websites. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches. It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!
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